Emily Talbot consulting services offers spa, fitness, hoteliers + retailers an area of opportunity to capture additional revenue with minimal investment. The consultation consists of customized components with measurable deliverables to enhance the quality of the how a business is developed, marketed, run and managed.
Strategic Planning
+ Implementation
Comprehensive range of pre-opening and technical services.
Strategic Planning + Implementation
Financial Forecasting
Estimating future financial outcomes by examining historical data to allow management teams to anticipate results.
Financial Forcasting
Marketing
Strategic Marketing Plan with detailed objectives, goals, tactics, and budget.
Marketing
Establish an 18-month marketing plan that includes, but is not limited to seasonal promotions, product rollout plan, timeline for target markets of entry, website, blog and social media updates, new and existing account support, attending events and tradeshows, establishing memberships to relevant associations. Identifying target markets and establishing phases of entry throughout the calendar year will be built upon prior research and brand standards that have been developed along with the corresponding list of profiled customers:
1.) Results-driven skin care consumer (highly knowledgeable about skin care products and purchases series of solutions regimens to test)
2.) Health Conscious Consumer (aware of synthetics and ingredients contained in products and seeks natural alternatives)
3.) Spa Customer (highly sensory, experience minded, spends on products that are natural and high in quality).
Emily Talbot will commence the scheduled project providing deliverables due by the time stated, finalized by a Plan of Action with recommendations of actionable items for the next twelve months (12) of operation.
Management
Reduce employee turnover and create a seamless hiring process by developing employee management techniques that guide interaction for response of client issues, timesheets, and payroll.
Management
Objective: Reduce employee turnover and create a seamless hiring process by developing employee management techniques that guide interaction for response of client issues, timesheets, and payroll.
Process: Analyze existing hiring forms and create training materials that address how employees should respond to management for payroll purposes and quality assurance for customer satisfaction.
The following will assist with:
- Hiring techniques
- Benefits of employment
- Timesheets
- Employee Loyalty and Recognition
- Survey – employee satisfaction
- Consistency of language and description of services
- Training of any new services developed or ones that have been refined
- Incentivizing staff (call them team members and experts) To extend the benefits of the service with commission
Operational Programming
Operational programming that is streamline and cohesive.
Operational Programming
Innovative Branding
Intensive analysis and assessment to create a strong, innovative brand with a competitive edge that carries through each guest experience.
Innovative Branding
Objective: Ensure consistency in story, language, verbiage, and services offered in existing materials for future marketing purposes.
Process: Examination of website, forms, and other marketing materials.
Establish brand standards that will set the foundation for (Name of Business) image. This includes, but is not limited to color scheme, fonts, voice, language, experience concept and imagery. Establishing brand standards will translate and carry over to the website, packaging, marketing collateral and materials that will establish a strong and consistent presence in the consumers mind. An owner questionnaire will be given to (Name of Business) of (Name of Business) to thoroughly complete to establish fundamental components that (Name of Business) comprises. Owner and Emily Talbot alongside Emily Talbot’s recommendations will review the questionnaire. The result will be an (Name of Business) Brand Standard document to use as reference in creation of any materials related to the (Name of Business)’s brand.
- Refining of Services
- Refining of Treatment Menu
- Consistency of the language on the treatment menu
Innovation + Entrepreneurship
Intensive analysis and assessment to create a strong, innovative brand with a competitive edge that carries through each guest experience.
Innovation + Entrepreneurship
Training + Development
Execution cannot be followed through without training your team members.
Training + Development
Retail Programming
Learn to extend the benefits through expert recommendations to the client or member.
Retail Programming
The changes in backbar products and refinement of the treatment menu will require an assessment of merchandising, branded shelf talkers and prescription cards to teach practitioners on how to extend the benefit through their expert recommendations to the client or member.
PURCHASING
Product Sourcing & Establishing Vendor Relationships
Guided by the spa owner, Emily Talbot will recommend retail lines for operational and retail use that contain synergies with spa concept.
Upon approval of the vendors by the spa owner, Emily Talbot will generate a planogram against the forecasted sales numbers for the next (6) six months of operation. The creation of the planogram with guide the writing of the initial retail purchase orders.
Proposed initial retail purchase orders will be submitted to the spa owner along with established terms, a start ship and cancel ship date.
INVENTORY & STREAMLINING REPORTING
Receiving Inventory
Prior to the receipt of retail inventory, all skus will be coded and entered the operating system offering ease of inventory management. Retail inventory will then be received physically and into the operating system. All products will be priced and merchandised prior to opening.
Goals:
- Automated reporting with Booker with a specific coding system
- Establishing par levels, inventory alerts, automate reorders
OPERATIONAL CONSISTENCY
Objective: Develop standards and process to address the common operational hindrances that will assist ownership and allow for focus on market strategy and client acquisition.
- Analysis of Cost Per Treatments (Backbar), Par Level Management
- Refining protocols and working with vendors on buyback and training for products used
- Analyzing of operating hours vs. labor costs
- Refining reports for retail inventory, sales of services and retail sales, services, and labor/compensation management
Franchise Development
A franchise feasibility examination.
Franchise Development
